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Castify
Project Overview
We partnered with Casetify to build cultural relevance and local creative presence in the China market. From co-branding with emerging artists to crafting an integrated campaign across RED and offline retail, we helped Casetify become more than a phone case brand—it became a canvas for Gen Z self-expression.
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Casetify wanted to grow deeper roots in China beyond paid ads and ecommerce. Our approach centered around authenticity and youth culture. We pitched and executed a full-scale artist collaboration—Casetify x Marsper—that bridged art, product, and content. From design development to campaign rollout, every detail was crafted to drive both social buzz and sales.
The partnership launched with a full 360 campaign: content creation on RED, influencer seeding, paid media pitches, and strategic wholesale expansion.
Scope of Work
Final Outcome
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