Furniture

Project Overview

From boutique furniture studios to established interior labels, we help furniture brands move from beautiful products to unforgettable digital brands. Whether launching from scratch or scaling an existing presence, we bring each brand’s design story to life across RED, websites, Google search, and influencer strategy—tailored to the aesthetic-driven, decision-heavy world of furniture.

Furniture is more than function—it’s visual, tactile, and emotional. That’s how we approach every project. We work with furniture brands to craft compelling brand identities, optimize their websites for both conversion and storytelling, and manage content that speaks directly to the Chinese-speaking design-conscious audience.

Our RED campaigns focus on curated, real-life settings, with content that inspires saving and sharing. From guiding the tone of voice and visual strategy to executing paid search campaigns that bring in high-intent buyers, our focus is simple: help good design get found, loved, and chosen.

Scope of Work

  • Brand positioning and story refinement
  • Website design and UI/UX optimization
  • RED account launch + monthly content management
  • Lifestyle content creation (photo + video)
  • Google Search Ads strategy and execution
  • KOL collaboration planning and seeding
  • Campaign-specific activations for launches or seasonal collections
  • Performance tracking, insights, and iteration
  • Final Outcome

  • Increased visibility and recognition among Chinese-speaking audiences in Australia and globally
  • RED accounts developed into inspiration-driven, high-engagement platforms
  • Higher-quality traffic to websites through SEO and paid search
  • Stronger conversion rates through clearer messaging and UX
  • Authentic brand presence that reflects the craftsmanship and design philosophy of each client
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